This branding photoshoot in Mississauga with Karlena centred on creating bright, polished portraits that reflect her energy and professionalism. We worked with clean lines, soft light, and a modern aesthetic to capture images that feel confident, approachable, and aligned with her brand. The final collection offers a versatile mix of portraits she can use across her business and online presence.
Many of my personal branding photoshoots take place outdoors, usually in a park. But this one is quite different. I realized I hadn’t really done a photo session in an urban setting, so I was really excited to photograph Karlena Waugh in the city.
Who knew there were this many possibilities of cool photo backdrops right in the center of Mississauga!
Karlena is an event planner, an emcee and a co-author, so we wanted to capture a variety of images she could use for her marketing purposes.
She loves graffiti, so lucky for her we found some really awesome graffiti art while we were walking around. We utilized all that we found and got some pretty unique photos in the end.
Lucky for me Karlena is extremely photogenic so my job was pretty easy. I think she looks great in every photo!
Have a look at the final results and comment below letting me know what you think 🙂
Great post thanks for sharing it
I love how the urban setting and graffiti art create such a unique look for these photos.
It was definitey fun finding all these artistic spots to use as a backdrop 🙂