For this branding photoshoot in Oakville, Allison Jorgens wanted images that felt clean, modern, and true to her voice and her mission. We worked in a bright studio space that gave us room to experiment with light, angles, and simple compositions, creating portraits that balance professionalism with warmth. The session had an easy, conversational flow, resulting in images that feel genuine, confident, and perfectly aligned with the brand she’s continuing to build.
After becoming a mom of a child with Type 1 Diabetes, her life changed forever. Now she had to learn to adjust to a new life full of worry and uncertainty.
But, instead of letting life circumstances get her down, Allison took action and founded Sweet LemonAID – an inspired clothing brand helping women thrive in the face of adversity.
As she found herself needing some daily encouragement to keep up her strength, she discovered that wearing inspiration on her sleeve was just the thing she needed. So she started designing clothes with inspirational lines on them to not only help herself be brave but also other women facing similar situations.
That’s why this photoshoot was an important step to help Allison spread her brand awareness and let people know about her special clothing.
You can follow Allison’s journey on her Instagram page and keep an eye out for her website coming soon!
The branding photo session took place at an Oakville studio and I had so much fun capturing Allison’s personality and her wonderful products.
Have a look at some of the images…
See more examples of my branding photography sessions here.
