WHY SIMPLE WEBSITES ARE MUCH BETTER FOR BUSINESS
Did you know that when it comes to websites, a simple design is a better business strategy?
Maybe you thought that a website needs to be overly creative and unique in order to be successful, but it’s actually the opposite.
Numerous studies and focus groups have shown that simplifying your website design can be a huge factor in your business’ success!
In fact, there are many benefits to simple site design and I’m going to share them with you here.
1. SIMPLE SITE DESIGN IS BETTER FOR CONVERSIONS
The reason that simple websites convert better is that they’re scientifically easier to process.
Imagine landing on a website with so much clutter and elements that you’re not sure what it’s all about. Whenever we’re presented with too much information in a complex way, it makes our minds feel disoriented. This leads to overwhelm, confusion, and even frustration.
On the other hand, simple web design makes it easy for the eye to scan what’s most important on the page. That means, if you place a strategic call to action that’s easy to see and follow, you’re more likely to get conversions for that call to action.
Whenever I land on a website with too many confusing elements, like popups coming from left and right, cluttered sidebars or social sharing icons that cover parts of the article I’m trying to read, OMG it makes me wanna scream!! Seriously, if the website is that distracting it makes me want to leave.
A complex website design can and will quickly lose visitors. Just keep it simple.
2. SIMPLE SITE DESIGN LOADS FASTER
Yes, it’s true. Simple sites will always load faster than complex ones. Incidentally, this is one of the biggest reasons why I switched from WordPress to Squarespace.
Squarespace allows you to build a simple, yet effective site without slowing it down.
One of the main reasons you want your site to load faster is that it’s too easy nowadays to lose visitors due to their impatience. No one is interested in wasting their time waiting for a slow site to load. Admittedly, I’ll often click away before a site loads if it’s taking too long.
Even more importantly though, Google uses site speed as part of its ranking algorithm, so you want to make sure you’re doing everything possible to prevent it from ranking lower!
3. SIMPLE SITE DESIGN IS TIMELESS
In a world of rapid technology changes, new design fads come and go. However, a simple website design is the only trend that has remained relevant over time.
Less distraction means you’ll also be able to appeal to a wider audience and user expectations. There’s more familiarity with a simple design, so your viewers will feel more comfortable browsing your site.
Therefore, you’ll be able to establish trust more quickly and easily since they’re already familiar with a simple design concept. They’ll basically feel more ‘at home’ on your site.
In conclusion, effective web design should focus on communication as much as possible with as few design elements as possible. The more complex your website is, the more likely things will go wrong. Not to mention, regularly updating all those extra details can become a nightmare. So if you want to appear more professional and trustworthy, stick to a simple website design.