HOW BRANDING PHOTOS CAN HELP YOU BUILD CONFIDENCE
If you’re an entrepreneur, you know that a strong online presence is vital for your brand to be seen.
Perhaps you’re still starting out or have been procrastinating to build up your brand image to match your awesome offers that you know can help others. Maybe you’re hiding behind words or generic stock photos and aren’t really showing the YOU that is behind your business. And therefore, you’re not seeing the results you hoped to see or levels of success you envisioned.
If you’ve never booked a personal branding shoot, you might be surprised to hear that having professional brand images of yourself showcased on your website (and everywhere else) can actually boost your level of confidence dramatically.
That’s because when you hire a (good) professional photographer, she’ll take the steps to really get to know you and “shine the best light on you" literally and figuratively :)
As a result, you’ll have images that make you feel amazing in your own skin and improve your confidence!
Here’s real-life proof of that from one of my clients:
“Marta they are SO beautiful! You are so gifted. Thank you for everything and for finding the best in me, I feel so pretty and confident looking at these! I can't thank you enough.”
When you feel that good about your photos (that you share with the world), your confidence grows.
And guess what? There is a ripple effect of confidence-boosting brand photography. The more confidence we have as women, the stronger we become and therefore, more successful.
So why not create that ripple effect from the start?
As one of my role models, Paula Brannan said, “You are the celebrity of your business”. I think that is so well said.
But are you truly behaving like the celebrity of your business or are you still somewhat hiding?
You must remember that literally everything about a brand evokes some kind of feeling. What kind of feelings do you think YOUR photos evoke? The ones you share on social media or publish on your website, etc. Be honest with yourself here.
If you’re still using selfies or pictures you asked your friend or spouse to snap of you, do you think they portray the best version of you?
Let me ask you this... If you were looking to hire some kind of professional (whether it be a coach, a real estate agent, a nutritionist or anyone else you’d trust with your money but have never met before), which one of the two images below would you honestly be drawn to more?
Unprofessional snap
Image taken by a professional photographer
Yeah, I know the answer, I’m just being cheeky :) But seriously, would you really trust a business that doesn’t bother to create a proper online image?
My point is, the quality of your branding images can literally make or break a sale or the reputation of your business.
So why not do everything in your power to create that level of confidence so you never have to worry about that being your story?
Having a cohesive set of images that fit your brand ethos gives you that much-needed confidence. You know that you look good online and by doing so you’re appealing to your dream client.
Ready to boost your own confidence? Get in touch with me to discuss a strategy for awesome branding photos that grow your business.