THE QUICK & SIMPLE FORMULA TO BUILD AN EFFECTIVE LANDING PAGE

Whether you’re selling a digital product (such as an eBook) or a high-ticket service, you can benefit from following this true and tested formula for building an effective landing page to get more sales.

 

The reason why it’s so effective is that it’s so simple. Research shows that people prefer simple and familiar site designs, including landing pages. That’s because they create trust.

 

So the more you stick to a familiar layout, the better the user experience will be, and of course, the more sales you could potentially make.

 

But this doesn’t just apply to selling products, it also applies to opt-in pages with freebies.

THE QUICK & SIMPLE FORMULA TO BUILD AN EFFECTIVE LANDING PAGE

 

THE HEADLINE – Sum up the offer as clearly and concisely as possible right in the headline to entice people to keep reading further.

 

CONTENT & COPY – The body should build upon the headline and further explain the offer and why visitors should get it. Highlight the benefits with a brief paragraph and a few bullet points.

 

THE IMAGE – Keep it simple, relevant, and captivating. Use it to further illustrate what the user will be getting.

 

THE LAYOUT – Design it with simplicity and clarity in mind. Strive to convey the top 3-4 most important points immediately.

 

THE FORM – This should appear above the fold so visitors don’t have to scroll down to see it.

 

CALL TO ACTION BUTTONS – Ensure there are enough CTA buttons to invite visitors to take that next step.

 

As a side note, buttons labeled “submit” have lower conversion rates. Instead, use other buttons labels such as these:

  • Register Now

  • Sign Up Now

  • Get Your Copy

  • Get It Now

  • Download Now

 

SHARE LINKS – After you’ve converted your prospects, encourage them to share the landing page. Include sharing and forwarding options for social media and email.

 

Other things to remember:

▶  Keep in mind that you should keep the landing page free from the navigation menu to keep them from getting distracted and leaving the page. Only add a privacy policy & copyright info at the bottom of the page.

▶  Maintain brand consistency throughout the landing page. These questions should be answered in the first 5 seconds: Why am I here? What do I get? How do I get it?

▶  Include a Thank You Page. Make sure to optimize it with access to the offer, social sharing links, secondary calls to action buttons, and auto-response emails.

 

That’s it, hope you’ve found this useful. Don’t forget to track your results in analytics.

Marta RaptisComment