HOW TO CREATE FREE MARKETING MATERIAL FOR YOUR NEW BUSINESS
Large companies, as you are probably aware, spend millions of dollars every year on marketing materials. These materials range from print materials, like brochures or business cards, to digital materials, like ads, email newsletters, videos; the list goes on. While a large business might be able to justify and cover this cost, your small business might not have a large marketing budget (or maybe none at all). Luckily, there are plenty of ways to create marketing materials for free. Here are just a few.
Free Logo Design
Your brand's logo is important and it says a lot about the company you're trying to create. You don't have to pay a high-priced freelancer, or even use a paid online service; there are free logo creator websites that have a variety of powerful features like logocreator.io. You can create the next world-recognizable logo with a little inspiration and some easy-to-use software, and you can do it without spending a dime.
Free Email Campaigns
Well-crafted email campaigns, where you successfully convert clicks and views to actual sales, and then sales to repeat sales, can be a great way for a small business to reach its customers. Sites like Mailerlite offer free versions of their paid services, albeit with limited features. These sites, and others, allow you to send engaging emails to a distro list of your customers, gain insights into how your emails are working, all while automating the process so you can spend your valuable time doing other things.
Free Print Materials
While it may be difficult to find free printing services (ok, it's pretty much impossible), you can find free templates to help design your print materials. Websites like desygner.com offer a bunch of cool features, like tons of royalty-free images, free design elements, and a myriad of different fonts and styles so you can get the exact look you want. With these free websites, you can build out your library of print marketing materials for completely free.
Free Content
You can also spend some time creating free content, like blog posts, Youtube videos, Facebook business pages and posts; the list goes on. Many social media sites offer free services to small business, which allow you to create engaging content to build a following and get your message out. It doesn't cost a cent to post a video on Youtube, and you might even get paid for it if it's popular enough. You can write blog posts for completely free, and try to get guest posts on blogs that are related to your business. All you need is a cell phone, a free video-editing app, and a little bit of know-how and you can easily create quality marketing material in minutes. All for free.
Free content comes in a variety of flavors but you have to make sure it fits your brand. Whether you're publishing articles on LinkedIn or you're uploading photos of products or services to Instagram, modern technology has made it easier than ever to build a personal relationship with your customers.
Closing Thoughts
You can pay for services, but when you're a small business, it pays to get them for free. Marketing materials are no different, and there are plenty of resources available on the internet that help you build a library of print material, online marketing content, emails, and web design for little to no cost.
This post’s guest author is Lilianna Emery.
Lilianna has been working in the marketing field since graduating from the University of Virginia. In addition to her passion for marketing and branding she’s a freelance writer who covers a wide range of topics.